Under the Tyrolean presidency 2018 two workshops on Communication have been held, with the help of two external experts on Communication hired by the EU Commission-DG REGIO.
A first workshop in June 2018, was organized for communication specialists from the national and regional administrations. It was an active opportunity not only for exchanging practices, but also to openly confront some of the process weaknesses: from decision-making to long reaction time and often the lack of basic, clear messages.
A second workshop took place in Innsbruck in October 2018, with members of the Executive board, where the main aim was to define a common vision, a common mission, and key messages to be delivered to a narrow target audience. Consequently, results of this last workshop drove to the elaboration of a Strategic Paper on Communication, endorsed by the Executive board the 1st of March 2018 in Milan.
Following that, a new approach to communication and new communication activities have been carried on with the objective to give a stronger support to the Action Groups and to produce new communication tools to be able to reach the top ten targets envisaged in the Strategy.
Who is involved?
The event aims at bringing together interested members of the Executive Board, of the Actions Groups and external experts on communication, as well as stakeholders of the Alpine region, in order to define the role of each actor in several communication actions.
Where and When
The 3rd Communication workshop will take place on 24 and 25 October 2019, in Milan- Palazzo Lombardia (Italy).
October 24- Open Session
October 25 - Reserved to Executive Board and Action Group members and communication offices
Deadline for registrations is 22 October
Palazzo Lombardia, Piazza Città di Lombardia 1, Milan